Zeal Optics is a Boulder, CO. based eyewear brand focused on sustainability, adventure, and purpose-driven design. Their sunglasses and snow goggles target outdoor enthusiasts who value both performance and environmental responsibility.

Work: Paid Social Ads, Social Media Content Creation, Email Marketing, Community Engagement, Copy Writing, Digital Media Asset Organization

Overview

Designed and deployed targeted email campaigns in Salesforce Marketing Cloud to a list of 30k+ subscribers.

Attended a trade show resulting in $13k+ in direct sunglasses sales.

Produced Instagram Reels/TikToks, 20+ Instagram Carousel/Post with an average reach of 2000+.

Contributed to the creative development and execution of a new summer ad campaign that aligned Zeal Optics with Colorado’s outdoor lifestyle, supported by a 400% budget increase, resulting in an increased ROAS.

Social Media

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Meta Ads
Email Designs

Social Media

Below are just a few examples of the social media content I created while at Zeal Optics. This includes Instagram post such as Reels, Carousels and single image posts. My contribution to these post include 100% of the project, Ideation, production, filming, editing, song choice, posting, monitoring.

Instagram Reel - Sept 22, 2025

Insights

  • Views: 1785

  • Reach: 1253

  • Interactions: 73

  • Watch Time: 1h 42m

Instagram Carousel- Sept. 8, 2025

Insights

  • Views: 3390

  • Reach: 3028

  • Interactions: 71

  • Shares: 8

Instagram Reel - Sept 4, 2025

Insights

  • Views: 6629

  • Reach: 5161

  • Interactions: 143

  • Watch Time: 10h 32m

Instagram Carousel- August 27, 2025

Insights

  • Views: 10,032

  • Reach: 4227

  • Interactions: 116

  • Shares: 6

Instagram Carousel- July 4, 2025

Insights

  • Views: 8208

  • Reach: 3028

  • Interactions: 71

  • Shares: 8

Instagram Carousel- August 5, 2025

Insights

  • Views: 3207

  • Reach: 1103

  • Interactions: 46

  • Shares: 5

Meta Ads

Below are just a few examples of the paid media ads I created while at Zeal Optics. This includes both 1:1 and 9:16 ads with both animated and static ads. My contribution to these ads include 100% of the Ideation, production, filming, editing, posting, monitoring.

Email Marketing

Below are just a few examples of the email newsletters I created while at Zeal Optics. My contribution to these post include 100% of the ideation, production, creation, editing, email sending and monitoring.